Membership Overview

What Is Gartner for Marketing?

Insight, guidance and tools to enable faster, smarter decisions and stronger performance on your mission-critical marketing priorities

Just released: 2025 Digital IQ Strategy Guide for CMOs

Benchmark your digital marketing performance against industry leaders and integrate proven strategies.

How we support your priorities

Assess your current state

Develop your strategic plan

Execute and drive change

Stay ahead of the curve

What’s included in a Gartner for Marketing membership?

Gartner has 120+ marketing experts and 15+ Executive Partners (former CMOs) who are advising marketing leaders like you every day on their mission-critical priorities. You can tap into their expertise through one-on-one advisory conversations, and research on the on-demand client portal and team strategy meetings.

View Gartner’s expertise areas most relevant to your role:

Decision Tools

Get a suite of tools to help accelerate your initiatives and drive impactful business outcomes.

Must-Attend Events

Gartner conferences and other events cover today’s key issues and emerging trends. Learn from experts, get inspired by thought leaders, discover technology solutions and connect with peers to share ideas, lessons learned and best practices.

Gartner Marketing Symposium/Xpo™

Peer Connections

Get access to a community of industry leaders who have the right experience to help. Follow peer-led discussions and polls on best practices, trending topics, technology ratings and reviews to support your mission-critical priorities.

View sample engagement plans

Each sample Gartner engagement plan shows how a mix of peer connections, expert guidance, tools and events will help you put insight into action.

What are the benefits?

Direct cost savings

We review your marketing technology contracts with deep understanding of providers, terms and pricing to uncover risks and cost savings.

Budget justification

Identify high-impact opportunities for improvement and investment using actionable data and analysis from our benchmarks and diagnostic tools.

Risk mitigation

Use real-time visibility into evolving approaches, lessons learned and data from peer companies.
 

Execution speed

Use customizable tools and templates to speed execution of your key initiatives and deliver faster results.

Decision speed

On average, organizations take eight to nine months to make decisions. We reduce that decision time frame by 30% to 60% with our trusted insight.

Extension of your staff

Our marketing experts, plus other experts across Gartner, can help you tackle your priorities across the year.

How Gartner clients have achieved success

AARP

Pharma
30,000+ employees
ED of Marketing Technology and an SVP of Omnichannel and Content/Brand Strategy

  • Accelerated the speed to execute cross-functional initiatives since the teams were more connected than ever before​

  • Developed use cases and best practices across industries and within pharma to build out a modular content go-to-market strategy​

  • Drove savings and eliminated agency waste by evaluating agency partners and holding agencies accountable

Drive stronger performance on your mission-critical priorities