An announcement this week from AT&T and WMS, a global provider of cruise wireless connectivity services, demonstrates a commitment to enhancing the connectivity experience for passengers on cruise ships, who often have restricted and expensive cellular and internet connectivity. Their plan is to provide passengers with reliable, consistent connectivity throughout their journey, thus simplifying the travel experience.
At the center of the experience is AT&T’s International Day Pass for cruise passengers. For a cost of $20 per day, the pass will activate automatically to ensure seamless cellular connectivity when visiting international destinations, whether land or sea.
On international waters, the pass enables 500 MB of high-speed data per day — with no overage charges — and unlimited talking and texting. At ports of call, customers can continue to use the pass without sustaining additional charges.
The enhanced AT&T Day Pass will be available on more than 200 ocean-going cruise ships across more than 25 cruise lines supported by WMS. The bottom line is that travelers will benefit from reduced costs and uninterrupted service during their voyage.
Pramod Arora, president and CEO of WMS, said, “I truly believe this is going to become the gold standard in cruise connectivity, and will usher in a new era of predictable and high-quality mobile communications for American cruisers while creating value and higher guest satisfaction for our cruise line partners.”
The WMS and AT&T partnership relies on various connectivity technologies, including 5G. Though AT&T is in the news for 5G connections today, a recent Ookla report showed that it is T-Mobile subscribers with access to 5G who spend the most time using it, followed by AT&T and Verizon.
