Use case: Online computer store - Python Tutorial

- [Narrator] For the examples and exercises in this course, we will use an imaginary online computer store. This use case best fits most of the real world cases encountered in predictive customer analytics. Imagine that this online store is analogous to amazon.com. Potential customers browse the website for products of their choice. The website monitors customer activity through sessions. Customers are tagged using cookies on their browser. Individual customer activity is tracked within and across sessions to establish models that lead to customers ultimately buying the products. Once the customer adds products to the shopping cart, the store will also recommend products that the customer might be interested in. The store offers customer support and service through phone, chat, and email. Customers can file complaints through any of the channels. In addition, customers can provide reviews for the products and service. The…