The differences between a good post and a stellar one - LinkedIn Tutorial

- Let's define the golden zone for LinkedIn content. The techniques that turn a solid post into one that truly shines. - [Patrick] Posts with strong first lines get up to five times more engagement. So focus on your hook. - Write a strong opening line that grabs attention. Questions to provoke your audience work-well. - Something like, what's the biggest leadership lesson you've learned this year? If your hook doesn't stop the scroll, nothing else matters. - Next, back up your points with data. 55% of decision-makers believe the characteristic of a great post is the use of data. - Numbers, facts, and insight. Build credibility and show you thought your point through. - Open up to conversation. Don't lecture. Invite dialogue, ask a question or encourage readers to share their own experiences. - Engage with your community. Reply to comments. Acknowledge feedback. Make readers feel involved. That's how you create a following, not just an audience. - Check your visuals. Does the image or graphic add context or spark interest? The best visuals do more for your post than decorate. They illuminate. - And finally, originality wins. Avoid cliches right as you speak and stay true to your voice. Align your content with your personal brand pillars and aim for personal relevance to your audience's Challenges. - A stellar post resonates because it's authentic, based in fact, and interactive. The golden zone is in reach. - Take action. Spend 10 minutes today scanning your feed. Look at the first lines of every post you see, which hooks grab you? Why? Take notes then apply what you learn in your next post.