TikTok

TikTok

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Storytelling and expertise from marketers
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TikTok is where you can unleash your brand's creative side. A fully immersive no judgment world
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The Power Of BookTok: Why TikTok’s Book Community Is Driving A New Era In Publishing

The Power Of BookTok: Why TikTok’s Book Community Is Driving A New Era In Publishing

What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations

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22,902 viewsApr 21, 2025

The Power Of BookTok: Why TikTok’s Book Community Is Driving A New Era In Publishing

What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations

ByTikTok Contributor,

Brand Contributor

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25,596 viewsApr 11, 2025

TikTok: A Powerful Tool For The Future Of Basketball

TikTok has revolutionized the way we engage with sports with bite-sized, real-time clips hitting home with fans of all ages. Basketball is especially popular on the app.

ByTikTok Contributor,

Brand Contributor

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27,943 viewsApr 9, 2025

How TikTok Is Growing The MLB One Post At A Time

TikTok has become a hub in the baseball world for sharing predictions, discovering player backstories and catching up with the biggest moments of the season.

ByTikTok Contributor,

Brand Contributor

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28,315 viewsApr 7, 2025

How Posting Cadence & Cultural Moments Create TikTok Success

With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence

ByTikTok Contributor,

Brand Contributor

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5,794 viewsMar 26, 2025

Revealed: How Sony Pictures Used TikTok To Drive Audience Engagement For Venom: The Last Dance

The recent success of Sony Pictures’ “Venom: The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity

ByTikTok Contributor,

Brand Contributor

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8,958 viewsMar 17, 2025

InStyle’s Fashion Week Formula: Lessons From Viral NYFW Moments

In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content.

ByTikTok Contributor,

Brand Contributor

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11,249 viewsFeb 27, 2025

Awards Season On TikTok: A Celebration Of Creativity, Culture, And Community

As the countdown begins for the 97th annual Oscars, TikTok is waiting in the wings, ready to turn cultural moments into cultural movements via over a billion worldwide users

ByTikTok Contributor,

Brand Contributor

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17,280 viewsFeb 19, 2025

Mail Sport’s TikTok Triumph During EUROs 2024

Faced with limited access to official footage, Mail Sport leveraged TikTok’s organic features, crafting compelling content to circumvent limitations and connect with fans

ByTikTok Contributor,

Brand Contributor

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9,203 viewsFeb 19, 2025

Creativity And Collaboration: A Winning Formula On TikTok

Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator collaborations, publishers can unlock unprecedented growth on TikTok

ByTikTok Contributor,

Brand Contributor

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75,133 viewsJan 15, 2025

Brands That Won Big On TikTok

Get inspired by the innovative brand campaigns with stand-out results that won big at the annual TikTok Ad Awards—and learn who took home the top prize.

ByTikTok Contributor,

Brand Contributor

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