
The Power Of BookTok: Why TikTok’s Book Community Is Driving A New Era In Publishing
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What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations
The Power Of BookTok: Why TikTok’s Book Community Is Driving A New Era In Publishing
What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations
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TikTok: A Powerful Tool For The Future Of Basketball
TikTok has revolutionized the way we engage with sports with bite-sized, real-time clips hitting home with fans of all ages. Basketball is especially popular on the app.
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How TikTok Is Growing The MLB One Post At A Time
TikTok has become a hub in the baseball world for sharing predictions, discovering player backstories and catching up with the biggest moments of the season.
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How Posting Cadence & Cultural Moments Create TikTok Success
With one billion people around the world coming to TikTok every month to be entertained, it's more important than ever for publishers to prioritize posting cadence
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Revealed: How Sony Pictures Used TikTok To Drive Audience Engagement For Venom: The Last Dance
The recent success of Sony Pictures’ “Venom: The Last Dance” has proven studios that treat TikTok as a core marketing channel can drive audience interaction and brand equity
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InStyle’s Fashion Week Formula: Lessons From Viral NYFW Moments
In today's media landscape, capturing audience attention demands more than main event coverage. Publishers like InStyle recognize the power of behind-the-scenes content.
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Awards Season On TikTok: A Celebration Of Creativity, Culture, And Community
As the countdown begins for the 97th annual Oscars, TikTok is waiting in the wings, ready to turn cultural moments into cultural movements via over a billion worldwide users
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Mail Sport’s TikTok Triumph During EUROs 2024
Faced with limited access to official footage, Mail Sport leveraged TikTok’s organic features, crafting compelling content to circumvent limitations and connect with fans
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Creativity And Collaboration: A Winning Formula On TikTok
Successful marketing today demands creative investment. By prioritizing empathy and audience resonance in creator collaborations, publishers can unlock unprecedented growth on TikTok
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Brands That Won Big On TikTok
Get inspired by the innovative brand campaigns with stand-out results that won big at the annual TikTok Ad Awards—and learn who took home the top prize.
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