CMO Network
Stock Pops And May Help Your Portfolio Ride Out Trump Tariffs
ByPeter Cohan,
Senior Contributor
Ads Could Continue Growth After Exceeding Earnings Expectations
ByDavid Bloom,
Senior Contributor
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
ByClara Ludmir,
Contributor
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.
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Priceline’s AI Tool To Drive Travel Search And Personalization Trends
In an age of abundant options and algorithmic recommendations, the modern traveler doesn’t just want to go somewhere—they want to belong somewhere.
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Easterseals Disability Film Challenge Winners Announced At Gala Ceremony
The 2025 Easterseals Disability Film Challenge highlights burgeoning disabled talent in the highly competitive film industry.
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How Small Teams Fuel Big Innovation In Consumer Goods
With consumers growing more wary and tariffs pressuring costs, consumer goods companies face a squeeze. One route forward is to capitalize on new growth opportunities.
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MGM’s Loyalty Renaissance: How Emotional Loyalty Is Elevating Affinity
In today’s cluttered experience economy, brand loyalty is more than just points and perks—it’s about cultivating emotional resonance that turns casual customers into l...
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Marketers Underestimate How Loyal Customers Are And Don’t Understand What Drives Their Loyalty
Two recent research reports offer some insights into the current state of customer loyalty. However, they also raise some serious questions.
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The Purpose Profit Loop Requires Purpose Drive Performance
I’ve seen companies write beautifully crafted mission statements that fall flat and others use purpose as a lever to unlock loyalty, innovation, and growth.
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Suja Life’s Evolution From Cold-Pressed Juice To Functional Wellness
Suja Life, once a pioneer in the cold-pressed juice industry, has undergone a significant transformation under the leadership of CEO Maria Stipp.
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Revamps Interface — Debuting AI Search Tools And TikTok-Like Design
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From The Margins To The Mainstream: How Creative Futures Collective Is Building The Blueprint For Creative Equity
The creative industry often talks about inclusion. But Jai Al-Attas and Creative Futures Collective are on a mission to open the gates of the creative economy to young people from historically excluded communities — those who may not have the networks, credentials, or resources to break in, but have all the talent.
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Lyft Silver For Seniors: Why Is Good Design Age-Restricted?
Lyft designed a senior-friendly app with larger fonts and simplified features—but why are these usability improvements locked away from others who could benefit?
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